It’s a well-known concept that prosperity of every company lies in its deep-rooted market research, nevertheless the innovativeness in the product is found rarest. The companies in search of innovativeness are left with the imitation of one or other product. The agencies working on the research identify the needs appropriately and define the product characteristics to...
Consumer behaviour is a branch which studies the various stages the consumer goes through before purchasing any product. This revolves around the decision of where, how and what to purchase. The companies are always in look out for innovative studies to understand consumer’s perception and attitude so that effective promotion can be carried out....
Companies differentiate themselves with their various marketing strategies. The brand house like Apple is equipped with varieties for consumer but the name is same. The house of brands like P & G has various brands like Dove, Pentene, Ariel, Tide etc. Each brand of P& G has unique identity and area. The companies with varied...
Over the last couple of years, the Technology Product Management (TPM) program has started to become a destination for management students interested in a career in information technology. More and more recruiters has started paying attention to this program as they look for product managers for their companies. TPM is an awesome career choice for...
Dr. Santosh Singhal Asso. Professor JSB Now a days, many people are earning a lot of money through online in which there is no need of investment. They do the work as per their convenient. But you must be well versed in computer knowledge and internet to earn money from this way. I want to share...
Digital boom seems to be prominent in Indian Grocery market. In India we have seen different online grocery players fighting for the common market space. The companies like zopnow, naturebasket and bigbasket are popular in delivery of grocery products. The failure of grofers, peppertap and localbanya has made the digital marketers to give a...
The PGDM is necessary if the student seeks specialization in the area of their interest. The talent can be effectively developed with the help of PGDM. The institute is considered to be best in PGDM course if it conforms to Quality and Curriculum as per the standards. Jaipuria School of Business has the uniqueness...
Marketing is the term which enables the value creation with clear cut communication and its focused delivery. This is often misnomer to sales where the orientation towards profit is the main goal. The customer value is the end result of Marketing and profit comes as a result of sales. The value is the additional...
A new silent discipline which is prospering now a days is making people fear-fool in God’s name or ‘Business of God’ as more appropriate. It is important to mention here that I have nothing against Godmen and I, infact have always been intrigued by the ambience created around them by the followers. Here, the...
International Women's Day is celebrated on March 8 every year worldwide, commemorating the political, social and economic achievements of women. Over the decades, the objective of Women’s Day celebration has evolved and embraced culture and ethnicity to emerge as a celebration of appreciation, respect and love towards women. Women’s Day forms an integral part...
