07Aug
12Jun
Instant Gratification is the Name of the Game
Posts by JSBToday’s generation goes for instant gratification. And that’s true. They are a good earner but at the same time they spend a lot. This generation’s maxim is “we want it and we want it now” And moreover this desire of theirs is well catered by the revolution in the retail sector in India and...
09May
Referral Marketing : A New Arsenal for Marketing
Posts by JSB“Referral marketing is the science of converting a customer’s social capital into a brand’s economic capital. “ — Harvard Business Review It took Airbnb no more than five years to disrupt the hospitality industry. An online marketplace, it connects guests looking for short-term vacation rentals to homeowners wishing to rent their spaces. The company’s earnings...
07May
4 Tried and True Digital Marketing Techniques by Dr. Nitin Kr Saxena
Posts by JSBAre you tired of spending what feels like hours trying to figure out the latest marketing methods and digital trends? It’s time to remember that the best marketing techniques are the ones that have stood the test of time. The truth is that you don’t have to rely exclusively on exhausting, expensive, and time-consuming niche...
04May
SEO Trends That Will Effect Digital Marketing by Dr. Nitin Kr Saxena
Posts by JSBAs digital marketing has grown in prominence for today's businesses, so has the role of search engine optimization. SEO plays a gigantic role in getting people to your blogs post, website, guest articles and other content rich assets. And if you don't abide by Google's rules, you'll see your web traffic depleting. Voice Search ...
02May
Papa is saving for me.. by Dr Anindita Sharma
Posts by JSBWarren Buffet started investing when he was 11 years old. And he admitted that he was too late. What to say about our Indian youth. I am in the profession where I deal only with youth of India. I have interviewed many and had a talk with them about their future and saving and...
18Apr
9 Offbeat Professions for Graduates by Dr. Nitin Kr Saxena
Posts by JSB“Graduates are now looking beyond conventional jobs. The choices range from blogging and wine tasting to graphic artist and more. Here are 9 careers that will make you stand out in the crowd.” Blogger: First in the list of 9 offbeat professions for graduates is to be a blogger. If you have the aptitude for writing...
18Apr
Informational Interview: Learn About Careers by Dr. Nitin Kr Saxena
Posts by JSBCarry out informational interviews: learn careers or a company An informational interview is a small meeting to understand the real-life experience of a field or company that interests you from someone who is currently working on it. It’s more to do with getting information and building the understanding, so it’s important to keep focus. How do...
18Apr
How to Leverage Hashtag Marketing by Dr. Nitin Kr Saxena
Posts by JSBBy frequently using hashtags in your social media posts, you are improving your content, increasing your visibility, boosting your engagement, and attract more of the right customers. So how precisely can hashtags do this for a business? Or How do hashtags even work? This article will cover everything you need to start using hashtags to market your business. Hashtag...
12Apr
Things not to be done: – It’s a Performance review Time by Dr. Radha Yadav
Posts by JSBPerformance management is a process by which managers and employees work together to plan, monitor and review an employee’s work objectives and overall contribution to the organization. More than just an annual performance review, performance management is the continuous process of setting objectives, assessing progress and providing an on-going coaching and feedback to ensure...
