Prof Surabhi Singh was invited as Distinguished Guest and Speaker for the Faculty Development Program on topic 'How to write Thesis' at IIMT, New Delhi on July 21, 2017. Around forty faculty members and research scholars had attended the workshop and gained the insights on Thesis Writing. ...
Prof Surabhi Singh, Faculty, Jaipuria School of Business has given the half day training session to International corporate delegates on' Understanding Consumer Behaviour in domestic and Global markets and ways to measure Consumer Behaviour' at NIESBUD on July 14, 2017.
Jaipuria School of Business always encourages its faculty to showcase their achievements. The faculty of Jaipuria School of Business, Prof Surabhi Singh has launched her book titled ‘Driving traffic and customer activity through Affiliate Marketing’ at the campus on July 8, 2017. This book is published by IGI Global, USA. This book is an...
Dr .Timira Shukla, Professor, and Dean-Academics, Jaipuria School of Business has given the half day training session to corporate delegates on 'International Program on Rural Enterprise Planning & Promotion' at NIESBUD on 6th and 7th July respectively.
Search Engine Optimization is a technique meant to optimize your website on first page of search engine rankings. This has made credible contribution in increasing the popularity of any company’s website, web 2 initiatives. Search engine optimization if used effectively can enhance the visibility and traffic for the company. The white hat techniques used...
"I have no special talents. I am only passionately curious - Albert Einstein Curiosity is something that adds value and meaning to one’s life. It could be a personality trait or state of mind, to enhance the knowledge, but not always, curiosity is harmful when it goes in wrong direction. Basically, two types of curiosity are...
Rural market is filled with ample opportunities. Big companies have targeted the same with their unparalleled business models i.e. HUL with project Shakti, Colgate Palmolive with Operation Jagriti, Coca Cola with ‘Parivartan’ and so on. With 68% literacy rate of Rural India the scenario of rural market is filled with challenges. The low rate of literacy...
It’s a well-known concept that prosperity of every company lies in its deep-rooted market research, nevertheless the innovativeness in the product is found rarest. The companies in search of innovativeness are left with the imitation of one or other product. The agencies working on the research identify the needs appropriately and define the product characteristics to...
Consumer behaviour is a branch which studies the various stages the consumer goes through before purchasing any product. This revolves around the decision of where, how and what to purchase. The companies are always in look out for innovative studies to understand consumer’s perception and attitude so that effective promotion can be carried out....
Companies differentiate themselves with their various marketing strategies. The brand house like Apple is equipped with varieties for consumer but the name is same. The house of brands like P & G has various brands like Dove, Pentene, Ariel, Tide etc. Each brand of P& G has unique identity and area. The companies with varied...
