The students of Jaipuria School of Business, Indirapuram got an opportunity to attend a workshop on “Artificial Intelligence (AI)” organized by All India Management Association (AIMA) on 24th October, 2017. Mr. Bhupender Singh, Associate Professor, JSB accompanied the students to the workshop and urged the students to get as much information as possible from...
Prof Surabhi Singh has taken Video lecture Sessions for AIMA Students on Consumer Behaviour on September 23, 2017. The session included the topics of Group Dynamics, Consumer Decision Making models,Personality and CRM.
Prof Surabhi Singh conducted the Guest Lecture session on 'Consumer Behaviour' with hospitality students of NCHMCT, Ministry of Tourism on Sep 20, 2017.
World Education and Skill Conclave recognizes Prof. Dr. Timira Shukla with National Excellence for Research 2017. Award for Outstanding contribution to Nation 7th September 2017 India International Centre, New Delhi ...
Prof Surabhi Singh has taken Guest Lecture on Social Media Marketing and Consumer Behaviour for Hospitality post graduate students in NCHMCT, Ministry of tourism, Govt. of India on August 22, 2017.
Digital Marketing efforts display the incremental growth in any organization. The use of advanced technology for engaging the employees of a company has emerged as the innovative trend in today’s organizations. The design thinking in digital marketing for employee engagement is the current buzzword in the global scenario. Companies employ social media marketing to...
The marketing has the power to enable the company to influence its customer by the offerings and value. The company designs its existing products or services and differentiates in market and uses Disruptive Marketing. The opportunity of disruptive marketing lies in the hands of marketer but on the other side this poses threat from...
When we think of data analytics, accumulation of data comes in our mind. We come across the various sets of data every time. Each person creates 1.7 Megabyte data every second. The thing is, if we analyze or introspect the data internally as well as externally, we get information. The processing of data gives...
