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Author - Posts by JSB

Lessons from bank frauds by Dr Anindita Sharma

The scenario which is going on in India about Banks is really disheartening. All the scams of bank are making us feel that we are left with no money. The level of fraud that the people of India are facing is really consuming. The quantum of fraud that one individual has done with the...

Tips to Improve English Language by Yusuf Mehdi

Is English killing your career opportunities? Here are a few tips to improve English quickly. Learning or improving English language does not only mean sitting in classrooms, rote learning grammar rules and translating text of one language into English. There’s more to learning English language quickly. There have been various approaches adopted by teachers and learners...

10 Essential Skills to Get a Job in Digital Marketing by Dr. Nitin Kr Saxena

The digital marketing industry is flourishing, and digital marketing is becoming an unavoidable necessity for any organization or startup nowadays. Digital marketing positions span the gamut, ranging from web analytics, social media marketing, search engine optimization and content marketing. There’s a blast in terms of the number of people joining various digital media such...

Scintilla 2K18

Scintilla 2K18, an Annual Cultural festival of Jaipuria School of Business was a kaleidoscope of various motifs to showcase Youth Euphoria-the theme of 2k18 event. With participation of more than 40 institutions and colleges from Delhi/ NCR and Kanpur, Scintilla 2K18was celebrated with a lot of fanfare and enthusiasm on 17th February 2018 in...

Why you need to Learn Digital Marketing by Dr. Nitin Kr Saxena

In the present world, digital marketing has emerged as a strong medium of communication and has become like language to learn. Digital marketing forms the backbone of today’s economy and has become an essential skill that everyone should have regardless of their profession. In this article, we will explore why you should learn digital marketing...

Manthan 2018

Debate is one of the academic activities that give students creative room to express what they feel. The knowledge and exposure that students get through debating is simply unparalleled. Jaipuria School of Business (JSB), Indirapuram organised “Dr. Rajaram Jaipuria Memorial Debate” under the title ‘Manthan: Churn Your Mind’ on 9th and 10th of February,...

Economic Survey 2017-18 gives the Government a Thumbs Up by Dr. Anindita Sharma

Economic Survey, a review document of the annual economic development of the country is basically the assessment of the overall economic development of last budgeted year by the Finance Ministry which is presented just ahead of the Union Budget every year. The upbeat Economic Survey 2018 was tabled in the Parliament on 29th February...

Soft-Skills for Employability by Yusuf Mehdi

Soft-Skills have been described in dictionaries as the “personal attributes that enable someone to interact effectively and harmoniously with other people. Soft-skills are a combination of interpersonal people skills, social skills, communication skills, character traits, attitudes, career attributes, and emotional intelligence quotient among others that enable people to effectively navigate their environment, work well...