Jaipuria School of Business (JSB) is a future academy that takes into consideration the future of the students who join the institution. The curriculum of PGDM programme at JSB is revised annually through a rigorous curriculum designing process. The curricula of various core courses, electives, and Value Added Courses are updated by the respective...
“Referral marketing is the science of converting a customer’s social capital into a brand’s economic capital. “ — Harvard Business Review It took Airbnb no more than five years to disrupt the hospitality industry. An online marketplace, it connects guests looking for short-term vacation rentals to homeowners wishing to rent their spaces. The company’s earnings...
Are you tired of spending what feels like hours trying to figure out the latest marketing methods and digital trends? It’s time to remember that the best marketing techniques are the ones that have stood the test of time. The truth is that you don’t have to rely exclusively on exhausting, expensive, and time-consuming niche...
As digital marketing has grown in prominence for today's businesses, so has the role of search engine optimization. SEO plays a gigantic role in getting people to your blogs post, website, guest articles and other content rich assets. And if you don't abide by Google's rules, you'll see your web traffic depleting. Voice Search ...
Warren Buffet started investing when he was 11 years old. And he admitted that he was too late. What to say about our Indian youth. I am in the profession where I deal only with youth of India. I have interviewed many and had a talk with them about their future and saving and...
“Graduates are now looking beyond conventional jobs. The choices range from blogging and wine tasting to graphic artist and more. Here are 9 careers that will make you stand out in the crowd.” Blogger: First in the list of 9 offbeat professions for graduates is to be a blogger. If you have the aptitude for writing...
Carry out informational interviews: learn careers or a company An informational interview is a small meeting to understand the real-life experience of a field or company that interests you from someone who is currently working on it. It’s more to do with getting information and building the understanding, so it’s important to keep focus. How do...
By frequently using hashtags in your social media posts, you are improving your content, increasing your visibility, boosting your engagement, and attract more of the right customers. So how precisely can hashtags do this for a business? Or How do hashtags even work? This article will cover everything you need to start using hashtags to market your business. Hashtag...
Performance management is a process by which managers and employees work together to plan, monitor and review an employee’s work objectives and overall contribution to the organization. More than just an annual performance review, performance management is the continuous process of setting objectives, assessing progress and providing an on-going coaching and feedback to ensure...
First-year PGDM students at Jaipuria School of Business organized a farewell party “Hasta La Vista” on April 8, 2018 in the college auditorium and bid adieu to the students of the senior batch with a lot of emotions and nostalgia. The function began with a welcome speech by Sunaina Arora, a student of PGDM...
